Larry Lujan


Larry is passionate about helping individuals, businesses and communities prosper so that they can continue to grow themselves and help the state of New Mexico.


Under Larry’s guidance, the Manuel Lujan Agencies (MLA) quadrupled in size, becoming the largest independent agency in New Mexico, helping 2,000 local businesses. In 2013, MLA became part of HUB International, the 9th largest brokerage in the United States.

In addition to his experience running a large entrepreneurial company, Larry is a managing partner of the Canyon Club, and has served as President of Columbine Insurance Company, a captive insurance company owned by a large group of agencies in the western United States.

Larry is currently serving on the boards of the Santa Maria el Mirador Foundation, Albuquerque Hispano Chamber of Commerce, New Mexico School for the Arts, Youth Development Inc. Foundation Board, and the New Mexico State University Foundation Board.

Larry earned his B.A. in Management and Marketing from New Mexico State University while playing on the NMSU golf team. He is the recipient of the James F. Cole Memorial Award for Service, presented to him by the NMSU Alumni Association’s Executive Council for the support he has shown NMSU, along with his civic, humanitarian and professional service to the university.


While serving as CEO of New Mexico’s largest insurance and employee benefits agency, Larry was determined to address one of the largest issues their clients face: the rising cost of health care and health insurance. Larry recognized Nuvita’s unique and powerful outcomes-based approach and began offering Nuvita exclusively to his clients. In addition, Larry invested in Nuvita, consulted on its business model and introduced Nuvita to another agency in Texas who became a channel partner. Larry is an Advisory Board member with Nuvita and is instrumental in its developing relationship with HUB International and other large employee benefits consultants.